At 10:01 this morning, I finally received a text message from Globe 4438 divulging their rewards program - My Rewards.My Globe. TM has a counterpart offer branded as TM Astig.
The rewards program give you special points based on how much you spend and how long you’ve been a Globe or TM customer. You can choose from a host of great deals, like free call/text services, Jollibee gift checks, free passes to Manila Ocean Park, Avilon Zoo and Enchanted Kingdom, PAL Miles points, iPod 4GB, Nintendo DSi, Canon Digital Camera, TCL LCD TV, Deviant portable DVD player, WOW Magic Sing Fiesta, gifts, discounts, and free services in various outlets, among others.
If you haven't received a text message and would like to know more, just send "rewards" to 4438 (without the quotes).
Globe, TM, and Tattoo SIM active prepaid and postpaid subscribers, in and outside of the Philippines, are automatically registered as part of the program.
I think Globe did a great job in building up interest for the 4438 launch. Prepaid and postpaid subscribers got intrigued on what it is all about as Globe organized various contests that includes 4438 sightings and encouraging people to take a guess.
Checking out Twitter, I saw people posting tweets asking if they receive a text message from 4438 already. Checking out SocialMention.com yields 4438 postings on various social networks at 12 minutes average per mention with hundreds of authors (which in this case - users) talking about it.
I certainly look forward to more benefits from My Rewards.My Globe.