- Sell at an affordable price and go for volume sales
- Sell at an upper price range and recover your investment within a year
Self-publishing or not
It depends. Had past experiences where two of my works were published by others but the whole dissemination was entirely left to me. If you can find one who can do the cover, layout, registration, sales, and promotion, then you got a great deal.
However, not many had that kind of opportunity and are mostly left in taking care most parts on their own.
Self-publishing is a worthy exercise as long as you are realistic on the returns and not relying solely on book sales.