Search Engine Marketing, Web Content Writing & Development Workshop

I got invited to conduct a one-day Search Engine Marketing, Web Content Writing, and Development Workshop for PhilGAD Portal Content Owners and Page Maintainers this June 11, 2009 from 9:00 am – 5:00 pm at the National Commission on the Role of Filipino Women (NCRFW) Conference Room, 1145 J.P. Laurel, St., Malacañang Complex, San Miguel, Manila.

This hands-on workshop will teach participants how to write and develop web content that is useful and attractive for its target audience to attain search engine rankings. It will also provide tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

On-page Optimization 101

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
  

Web Content and SEO Writing

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:
  o Inform search engines what your site is about.
  o Push your article and website to a high position on search results.
  o Encourage target readers to click on the links.
  o Connects with your readers once they reach your website.
• Writing effective newsletters, blogs, Web 2.0 content, among others
  
• Encourage readers to subscribe to your website content updates.
  

Many thanks to NCRFW for this opportunity!

E-Commerce & Blogging for to Retire UP Employees

(photos from 2007 and 2008 trainings)

On May 27 to 29, I'll be at the APEC Digital Opportunity Center, National Computer Center, UP Diliman Quezon City to conduct a workshop about e-store creation, online payment, blogging 101, and Internet / blog marketing. This is made possible by the UP Center for Women's Studies whom I've been actively supporting in their IT literacy efforts through DigitalFilipino.

My session is part of the "Entrepreneurship and ICT for to Retire UP Employees” seminar workshop happening on May 25 to 29 where a lot of them are women. Participants are about to retire within five or ten years from now. The objective is to develop and enhance the entrepreneurial and ICT skills and knowledge of the participants.

I feel fortunate to be part of advocacies such as this that aims to spread the knowledge about e-commerce to women locally and internationally. In the past few years, also got several club members involved in the process.

Country style dining at Flapjacks

I was able to visit Flapjacks last Thursday and Friday at Greenbelt 3 and UP AyalaLand TechnoHub for two different meetings. The place reminds me of a breakfast spot in Los Angeles where the atmosphere feels like being in a big family table.

I tried the pork chop although if you don't like eating the fat area, it may not be enough to finish the rice. The bottomless coffee was certainly a delight.

They also have a loyalty card that you can get for free upon purchase of its gift certificate worth P1500. Since Italiannis and TGI Fridays (I used to watch those bartenders competition there!) are some of my favorite spots, I will likely avail of that card in my next visit.

Appetizer sampler at Sports Plus Cafe Eastwood

Last April 7, I was at the Eastwood Quezon City area for the DigitalFilipino Social Networking Awards judging phase. Later that afternoon, catch up with the AKA Mobile Directory team at Sports Plus Cafe to be given a demo of their site.

We ordered this huge appetizer sampler and found it to be a good deal as we were not even able to fully consume it. I think one of that can already be good for 5 people to share and enjoy with their drinks. Also, I like their house red wine.

You can find Sports Plus Cafe inside Eastwood IT Park, Libis, Quezon City.