I got invited to conduct a one-day Search Engine Marketing, Web Content Writing, and Development Workshop for PhilGAD Portal Content Owners and Page Maintainers this June 11, 2009 from 9:00 am – 5:00 pm at the National Commission on the Role of Filipino Women (NCRFW) Conference Room, 1145 J.P. Laurel, St., MalacaƱang Complex, San Miguel, Manila.
This hands-on workshop will teach participants how to write and develop web content that is useful and attractive for its target audience to attain search engine rankings. It will also provide tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.
On-page Optimization 101
- Introduction to Search Engine Marketing / Search Engine Optimization
- Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
- Keywords discovery, attractiveness analysis, and implementation.
- How search engines process information as it crawls websites.
- Improving your website structure and navigation.
- Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
- How the Internet user reads online
- Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
- SEO writing skills to:
o Inform search engines what your site is about.
o Push your article and website to a high position on search results.
o Encourage target readers to click on the links.
o Connects with your readers once they reach your website. - Writing effective newsletters, blogs, Web 2.0 content, among others
- Encourage readers to subscribe to your website content updates.

