There are a lot of initiatives today in promoting affordable VOIP, especially to Filipinos. This is because of the high number of Filipinos based overseas who are actively communicating with their relatives in the country.
In fact, even popular celebrity / actress Dina Bonnevie, who joined Efonica as Director of Overseas Market Development, is very active in this area. She'll be in GULFCOMMS 2006 exhibition to spread VOIP awareness. The primary focus of her job role is to develop strategic VoIP business opportunities for Efonica within the global Filipino community.