APEC WOMEN’S ELECTRONIC -BUSINESS (e-BIZ) TRAINING

Date: August 21-25, 2006
Training Venue: The Philippine Women’s University – Computer Center
1743 Taft Avenue, Manila

Hotel Accommodation: Kimberly Hotel
770 Pedro Gil Street, Malate, Manila (walking distance from PWU)

ORGANIZED BY:

• NATIONAL COUNCIL OF WOMEN OF THE PHILIPPINES (NCWP)
• THE PHILIPPINE WOMEN’S UNIVESITY (PWU)
• PHILIPPINE FEDERATION OF BUSINESS AND PROFESSIONAL WOMEN (PFBPW)

under the auspices of:

• APEC WOMEN’S e-BIZ CENTER
• ASIA PACIFIC WOMEN’S INFORMATION NETWORK CENTER (APWINC)
  SOOKMYUNG WOMEN’S UNIVERSITY, KOREA

in cooperation with:

• MINISTRY OF COMMERCE, INDUSTRY AND ENERGY OF KOREA
• ASIA-PACIFIC ECONOMIC COOPERATION (APEC)
• DEPARTMENT OF THE INTERIOR AND LOCAL GOVERNMENT (DILG)

THIS SERVES AS AN INVITATION

TRAINING BACKGROUND

“APEC Women’s e-Biz Training in the Philippines 2006 (WeBiz-Ph 2006)” is part of the expansion strategy of the capacity building mandate of “APEC Initiative for Women’s Participation in Digital Economy Project.”

The goal of the project is to promote Internet-based commercial opportunities for women entrepreneurs in APEC region. It will be pursued by carrying out the following four phases on e-business annually from 2005 to 2009: 1) Research, 2) Capacity Building, 3) APWeBiz community building, and 4) Policy Forum.

The training is a collaborative effort which aims to expand the participants’ knowledge, skills and competencies in e-business and to create new business network among women entrepreneurs, managers and leaders in the Philippines. With the support of the Ministry of Commerce, Industry and Energy (MOCIE) of Korea and leveraging the vast experience in organizing capacity building programs at the international level, APEC Women’s e-Biz Center has been working closely with the National Council of Women of the Philippines (NCWP), the Philippine Women’s University (PWU) and Philippine Federation of Business and Professional Women (PFBW) to design a training program that will serve as the stepping stone for women’s integration in the information society and the digital economy.

TRAINING OBJECTIVES

At the end of the training, participants are expected to:

• Understand the basics of e-Business and e-commerce;
• Learn latest technology and tools available for e-Business;
• Learn how to make a basic business plan for the product/service of their choice;
• Learn how to plan a basic marketing strategy for the product/service of their choice using technologies available to them;
• Know how to establish an e-community using APWebiz Solution to market their products or services;
• Build a network of women entrepreneurs from home and abroad;
• Be better equipped to fully participate in the Information Society at the international, regional and national levels; and
• Orient the local government units (LGUs) on the mechanics of putting up the Women’s e-Biz Desks in their localities

TRAINING CONCEPT/METHODOLOGY

Building Blocks of APEC Women’s e-Biz Training. WeBiz Training offers both the theoretical components of e-Business as well as hands on practices and real time experiences in order for the participants to gain knowledge and skills needed in running their own e-Business.

Theoretical Blocks. Theoretical Blocks consist of a series of lectures to build foundational knowledge of e-Business such as Internet security and management, government initiatives related to e-Business and other relevant information.

Practical Blocks. Practical Blocks consist of a series of lectures coupled with hands-on practice and group work sessions to build skills and capacity.

RESOURCE PERSONS

• Dr. Hwa Jin Park, Sookmyung Women’s University, Korea
• Ms. Yoonee Jeong, Asia Pacific Women’s Information Network Center (APWINC) Korea
• Ms. Janette Toral, DigitalFilipino.com
  Mr. Ben Milano, Women into the New Network for Entrepreneurial Reinforcement (WINNER)
• Ms. Geraldine Tiongson-Osias, The Philippine Women’s University

TARGET PARTICIPANTS

• LGU officials (GAD Focal Points, Chairperson of Sanggunian Bayan/Panlunsod Committee on Women, in-charge of trade and industries and other interested personnel)
• Women entrepreneurs
• Academic Institutions
• Representatives of non-government organizations promoting economic empowerment program

EXPECTED OUTPUTS

• e-Business Plan
• Women’s Biz Action Plan (for LGU representatives)
• Resolution/Policy Recommendation

PROGRAM HIGHLIGHTS

Day 1 – August 21, 2006

11:00 a.m. Registration at Kimberly Hotel
1:00 p.m. Computer Tutorial Session at PWU Computer Center (optional for participants who have no knowledge in computer operation and Internet)
3:30 Orientation Session/Leveling of Expectations/Fellowship
5:00 End of Day 1

Day 2 – August 22, 2006 (PWU Conrado Benitez Hall)
8:30 a.m. Opening Ceremony
11:00 APEC Forum on Women’s e-Biz
12:30 p.m. Luncheon Forum: Women and Charter Change
2:00 Introduction to e-Business/e-Commerce
3:30 Starting e-Business: Essentials in Business Planning
6:00 End of Day 2

Day 3 – August 23, 2006 (PWU Computer Center)
8:30 a.m. Group Session: Drafting a Business Plan
10:30 “eCRM – Customer Service and Business Communication
12:30 p.m. “eMarketing Strategy – On line Promotion”
1:30 Building e-Business using APWeBiz Solution
2:30 Skills Session: APWeBiz Solution
6:00 End of Day 3

Day 4 – August 24, 2006 (PWU Computer Center)
8:30 a.m. e-Business Security Essentials – Online Payment
10:00 Government Policies and Initiatives on e-Business/ICT
12:00 p.m. Lunch
1:00 Special Session: e-Business Case Study and Video Presentation
3:00 Group Session: Preparation for Final Project
8:00 p.m. Show of the world renowned Bayanihan Philippine Dance Company at the Cultural Center of the Philippines (optional)

Day 5 – August 25, 2006 (PWU Computer Center)
8:30 a.m. Final Presentation
10:30 Training Evaluation
11:00 Closing Program
12:30 Lunch/End of the Training

REGISTRATION FEE
Registration fee is SIX THOUSAND PESOS (P6,000.00) for pre-registered participants. The fee includes food, hotel accommodation in a triple sharing room, kit, reading materials, CD e-learning materials, computer/internet use and certificates. Live out rate is THREE THOUSAND PESOS (P3,000.00).

Since the training venue can accommodate only fifty (50) persons, confirmation of participation is on a first-come-first serve basis. Kindly fill up the Pre-Registration Form below and deposit your registration fee at NCWP Current Account No. 000488009355 at Banco de Oro Taft-Nakpil Branch. Please fax the accomplished Form and deposit slip to (02) 522-4002. Kindly write your name and agency/organization in the deposit slip.

For further details, please contact Ms. Marilyn Obera at (02) 526-8421 local 124 or Ms. Geraldine Somera at (02) 526-7853. You may also send your text messages to Ms. Nanette Jacinto at 0921-5365849.

For delegates of local government units (LGUs), please see attached DILG Memorandum Circular authorizing the LGU officials to charge the registration fee and travel expenses to their 5% GAD Budget.