In the DigitalFilipino Club, one idea I have been thinking about is organizing an event for club members where they can tag their family along. In addition, have a merchandise store where DigitalFilipino branded collaterals can be sold. However, it has to be unique or special to make it different from the usual ones.
This thought got revived again after I receive a heads-up about the recent EXL Service Philippines family day event last October 7, 2012 at SM Mall of Asia Concert Grounds.
EXL Service Philippines Inc. is a transformation and outsourcing services provider for Global 1000 companies in the insurance, healthcare, travel, transportation, utilities and financial industries. Their Pasay City office has more than 1,800 employees serving over ten clients, who are part of Fortune’s Top 100 companies. The company is also set to put up more outposts in Mega Manila, as well as a new office in Cebu City.
At its family day last October 7, EXL's Shruti Jain, Glenn Bautista, Joanne Thursday Uy, and Jaideep Pradhan launched the EXL Brand Store at http://brandstore.exlservice.com. This an online merchandise store where employees can order EXL branded merchandise to be shipped to the address of their choice.
The EXL Family Day had the tagline “The Home Where I Belong”. It drew more than 3,000 attendees as an employee can bring in at most 3 family members. Meal stubs were given where participants can eat at Ineng’s BBQ while kids can enjoy their meal from Jollibee. Pepsi sponsored by donating 100 cases of drinks.
EXL's Family Day isn't just for employees to have a fun Sunday with their loved ones. Jade Santiago, Manager for EXL’s Capability Development, gave a different perspective. “It's also an avenue for our employees' families to see where they work and what they do,” she said. “They also get to mingle with the people that their family member work with and spends a lot of time with day in and day out.”
“Not all BPO companies do this,” added Evangeline Tan, Asst. Manager for EXL’s Capability Development. “Here at EXL, all family members gather every year and they get to actually do a guest tour of our two sites, see the office and our world-class facilities, and take photos” (which by the way only happens once a year, as we are strict when it comes to Information Security).”
The annual EXL Family Day activity and exciting Process Parties aren't the only perks which an EXL employee can enjoy. They also have monthly site wide activities like EXL Got Talent, Chorale Competition, Battle of the Brains, CSR programs and seasonal celebrations (e.g., Valentine's Day) which everyone looks forward to.
Employees also do their part in making the family bigger through recruitment referrals.
EXL is slated to grow to at least 2,500 by next year, with the addition of two more sites- another one in Metro Manila and a site in Cebu.
