Thursday, February 05, 2009

Baby Central targets 25,000 parents member base in 2009

In my Sun.Star column last week, I talked about the website Baby Central. I've learned about the site from Snapworx CEO and IMMAP President Arthur Policarpio who worked on this project website in partnership with Marathon Publishing, publisher of Baby Magazine.

The site was launched last December 1, 2008. Its community is mainly composed of parents who are in the early stages of child rearing. You will see a lot of them interacting through the forums, sharing baby pictures, among others. Expert content from pediatricians can also be found.

It also has an online supplier directory offering products and services related to babies. Art mentioned that a baby mall is in the process where parents will be able shop.

Art hopes that the membership base will increase to 25,000 by mid-year 2009 from more than 4000 members to date, and close to 3 million page views per month.

Despite the lack of buzz, using search engine optimization allowed the site to grow by focusing on content that are of interest to visitors such as baby names and many more. Its original visitors also spread the word about the site that contributed to its escalating growth.