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One thing I love about Facebook is the Fluff application that allows you to keep a pet and interact with friends through it.
In real life, I have a pet, Toitoi, a turtle. In Feng Shui, they are considered as guardians of wealth. Through Facebook Fluff, I was able to create a home page for Toitoi and virtually feed him whenever I like and enter into races, get freebies, among others.
Of course, Toitoi does his share also of promoting my book online. LOL!